Brunswick dumping Sports Yachts and Yachts. Where do we stand?

Discussion in 'Sport Yachts/Yachts' started by Laualarry, Jun 28, 2018.

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  1. Rocket

    Rocket Member GOLD Sponsor

    528
    Jan 14, 2008
    Long Island NY
    2007 48 Sundancer
    Previous: 2004 420DA, 2007 320DA, 2006 240DA
    Cummins QSC 540 8.3
    Prestige 50 - 60 feet are all over the northeast. Ive seen in Conn, East end of LI, Rhode Island. There are buyers out there and every one I speak to is happy with them.
     
    gerryb likes this.
  2. Laualarry

    Laualarry New Member

    20
    Dec 3, 2017
    400 Fly 2018
    2 x 480-hp Cummins QSB6.7 480 HO Diesel V-Drives
    Not sure you have been on one of these but there is no comparison in overall quality to the SR's of similar size. Prestige sells for quite a bit less for a reason. Displacement is typically a third less because they use lighter less dense materials that are of lesser quality. Just walk aboard and you can feel the floor give as you walk. I am not saying they are awful boats, they are quite good but just not the same as the SR's. When I told the Prestige salesman I was going with SR all he could say was "those are great boats" and tried to get me to switch based only on price. Lucky for them, SR will not be a competitor any longer.
     
    FootballFan likes this.
  3. Rocket

    Rocket Member GOLD Sponsor

    528
    Jan 14, 2008
    Long Island NY
    2007 48 Sundancer
    Previous: 2004 420DA, 2007 320DA, 2006 240DA
    Cummins QSC 540 8.3
    I agree and most of us on this board wouldn't buy this quality of boat as we are enthusiasts. My argument is that prestige found a niche of buyers that took the bait. Their management and marketing teams did their research and built a decent boat with a great layout at a price point. Why couldn't searay Management do this? I see Princess yachts all over as well. I'm just soured that Searay abandoned a loyal group.... I was set on a new 520 as my next boat. Not sure if you all saw this new sundancer or flybridge.... they hit it on this one.
     
    TonyQSC500 likes this.
  4. tc410

    tc410 Member PLATINUM Sponsor

    738
    Oct 9, 2006
    Charlevoix, MI/Jupiter, FL
    2005 550DB
    MAN CRM-900
    Brunswick/Sea Ray already tried.... remember Meridian?

    Back a few years ago when the L Series was announced, I had envisioned Brunswick/Sea Ray separating the L off to be marketed as a distinct brand much the way Carver did with Marquis. I’m sort of surprised they weren’t able to sell it off as a separate brand/entity as a turn key operation. Getting some number of millions of dollars for the assets/molds/real estate/business seems better to me than shuttering it and essentially hoping to find a buyer for the two skeleton plants. Then again, I wasn’t in the board room.

    I’ll say that while the Prestige, Galeon, etc. are probably substandard to a Sea Ray, they will undoubtedly fill the market now that Sea Ray has waved the white flag and handed it to them. There are other better options IMO such as Riviera, Sunseeker, Princess, and even Marquis that will attract this segment as well. For instance, a friend just took delivery of an ‘18 60’ Riviera and that is a beautiful boat despite Volvo pod drives.

    The remaining market must be jumping up and down at the opportunity to step in and court the high net-worth customers that Sea Ray chose to leave curbside.
     
  5. Rocket

    Rocket Member GOLD Sponsor

    528
    Jan 14, 2008
    Long Island NY
    2007 48 Sundancer
    Previous: 2004 420DA, 2007 320DA, 2006 240DA
    Cummins QSC 540 8.3
    Put Tiara in that Mix as well. Agreed on the Riviera, they produce a really nice yacht.
     
  6. tc410

    tc410 Member PLATINUM Sponsor

    738
    Oct 9, 2006
    Charlevoix, MI/Jupiter, FL
    2005 550DB
    MAN CRM-900
    I agree on Tiara but purposely excluded them since they don’t build anything larger than 53’. My post was from the position of us that are already over that LOA and thinking of our next step up.

    I should’ve listed Hatteras as well, their 60’ yacht is a true high-quality contender for the 60’+ buyer.
     
  7. gerryb

    gerryb Well-Known Member TECHNICAL Contributor

    Oct 12, 2006
    Somers Point, NJ
    "On Vacation"
    2006 40 Sundancer
    E120 Radar & Garmin 5208
    QSB5.9 380 Cummins
    Will take me awhile to sort this out personally. I have owned BC for many years and understand the business dynamics and customer changes taking place. However, I have noticed that while I used to always wear my SeaRay shirts/caps/coozies with great pride...but now.. well, a bit less so...
     
  8. gerryb

    gerryb Well-Known Member TECHNICAL Contributor

    Oct 12, 2006
    Somers Point, NJ
    "On Vacation"
    2006 40 Sundancer
    E120 Radar & Garmin 5208
    QSB5.9 380 Cummins
    International 'mid-sized cruiser' builders
    -------------------------
    Riviera -- Australia
    Prestige -- French
    Azimut -- Italy
    Sunseeker -- UK
    Princess -- UK
    Galeon - Poland

    US 'mid-sized cruiser' builders (ex. SeaRay and Meridian)
    --------------
    Regal -- Florida (35 models offered, only 4 above 40')
    Tiara -- Michigan (9 models, 6 > 40')
    Cruisers -- Wisconsin (21 models, 7 > 40')
    Carver -- Wisconsin (7 models, 1 > 40')

    So where does/did SeaRay fit in this market?? The company (specifically their capital investment in the yacht division) was simply struggling with the wrong product manufactured in the wrong country.
     
  9. Golfman25

    Golfman25 Member

    33
    Sep 12, 2009
    IL
    281
    V8
    The reality is the 25-40 foot length is probably a sweet spot for must of us mortals. Gas engines cheaper than diesel. Can be handled single handed. Not completely killer to wash, wax and keep clean. Slips, storage and such remain "reasonable."
     
    Todd320 likes this.
  10. juggernaut1

    juggernaut1 Active Member PLATINUM Sponsor

    726
    Apr 19, 2015
    Perth, Western Australia
    2006 38 Sundancer
    8.1S / ZF 63V Drives
    I'm biased with the Riv's and love their new 68 and 72 Sports Motor Yachts - not that I have the coin to buy one or operate one. When I casually enquired there was already a 2 year waiting list. I'd happily settle on a Riv shaft drive 47 Sports Yacht, 47 Fly or 51 Fly though.

    Are there many Maritimo's in the US?
     
  11. swaterhouse

    swaterhouse Active Member GOLD Sponsor

    329
    Jan 7, 2015
    Mattapoisett, MA
    2007 Sundancer 44
    Cummins QSC 8.3
    Yes some, I was going to add this to the list!
     
    juggernaut1 likes this.
  12. dcwjd

    dcwjd Member

    145
    Oct 17, 2006
    Lindenhurst, NY
    2007 48 Sundancer
    Cummins QSC 540
    It’s a nice layout but the power package I believe is only Zeus pods. It would be better if you can order with straight shaft drives.
     
  13. Caseracer

    Caseracer New Member

    7
    Dec 3, 2012
    Palm Coast , FL
    boatless
    boatless
    The 520 Sea Rays that were built were all Zues pods with Cummins. There was a straight shaft with MANs version being developed but it never made it to production.
     

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